Secret Benefits Review: Better for Sugar Daddies or Sugar Babies?

On the hunt for a Secret Benefits review by real sugar daters who have been there and done that? Read on for the full scoop on the Secret Benefits dating site and whether it’s worth your time as a sugar daddy or baby. Let’s dive in.

WHAT IS SECRET BENEFITS?

Secret Benefits is a sugar dating website that has been around for less than 10 years. But while it may be relatively new to the market, it’s already become one of the largest, most visited sugar daddy sites around.

How’d they do it? Well, let’s start with their tagline: “Like regular dating – only better.” Which is, in our humble opinion, exactly what the perfect sugar relationship should be. After all, a sugar relationship is first and foremost a relationship – but you know, with sugar on top.

And that’s the next thing that Secret Benefits gets right – the emphasis is on benefits.

Secret Benefits make it crystal clear the second you hear their name, see one of their adverts, or sign up on their site that this is a site geared toward sugar daddy dating. Not rich singles, not elites but straight up people who are looking for beneficial arrangements.

In this way, they’re able to attract their desired audience and streamline the process of setting up arrangements.

QUICK STATS

YEAR LAUNCHED: 2015

MONTHLY VISITS: 15.2M+

BEST IF YOU LIVE IN: United States, United Kingdom, Canada, and Australia

GENDER RATIO: 1 male to 10 female

PRICE: Completely FREE for sugar babies, partly free for sugar daddies

WHO’S ON SECRET BENEFITS?

Here’s the thing: Secret Benefits has a huge member base. With over 15 million visitors to its site every month, this just may be the most visited sugar daddy website there is.

But who are the people populating this site? First things first, let’s start with geography.

A quick look at the Top Countries reveals that 94% of the visits to Secret Benefits are from English-speaking countries – most notably, the United States, United Kingdom, Canada, and Australia.

So if you reside in North America or the United Kingdom, you’re likely to have a huge pool of members to choose from. If you live in, say, Dubai, not so much.

It’s also worth noting that Secret Benefits skews quite young, with almost 60% of visitors being under 44 years of age. That’s easily explained by the fact that sugar babies vastly outnumber sugar daddies on the website. Which isn’t surprising when you consider how much Secret Benefits costs for sugar babies.

IS SECRET BENEFITS FREE FOR SUGAR BABIES?

Absolutely. Secret Benefits is one of the few sugar dating websites that is entirely free for sugar babies.

We’re going to repeat for emphasis: Secret Benefits does not charge women at all.

You can create a profile for free, browse profiles for free, and search members in your area for free. You can even use the extended filters to really fine-tune your search.

And of course, it doesn’t cost you a dime to “Like” other members, send messages, or even give them access to your Secret Album.

So what’s the catch? Well, the sugar daddies need to foot the bill in order to talk to you…

HOW MUCH DOES SECRET BENEFITS COST?

Here’s the good news: Secret Benefits isn’t just free for sugar babies, it’s partly free for sugar daddies as well. And that’s because it has a unique membership model that doesn’t charge by the month. Instead, you only pay for what you use.

This is how it works: As a sugar daddy, you can create a profile for free and start browsing sugar babies in your area immediately. You can see all sugar baby profiles and even view Verification Videos for Verified Sugar Babies.

All of this allows you to see the options you have access to on Secret Benefits – all without paying a single cent.

Money only enters the picture when you find a sugar baby (or five) who interests you. At that point, you will have to purchase credits in order to unlock conversations with them.

So how much do credits cost? Well, credits can only be purchased in packages of 100, 500, or 1000 credits. The Best Value package gives you 1000 credits for $289.00, which means each credit is just $0.29.

HOW DO SECRET BENEFITS CREDIT WORK?

So what can you get with these credits? Here’s how the credit system works, in short:

• Send messages = 10 credits (Once a conversation is “unlocked,” all other messages between you two are free.
• View secret albums = 10 credits
• BOOST messages = 10 credits (highlights your message in a sugar baby’s inbox)
• Send photo messages = 10 credits per photo
• Secret browsing = 10 credits for 24 hours

Because Secret Benefits doesn’t charge you a monthly membership fee, you only end up paying for the sugar baby’s you really want to contact. On top of that, the credits that you purchase never expire so you can potentially use one package for several months.

The best part is that payments aren’t auto-renewed so you won’t have any surprise charges.

HOW DO YOU SIGN UP?

Signing up on Secret Benefits is completely free for both sugar daddies and sugar babies. The process starts with both men and women being asked to provide the most basic details like:

• Email
• Username
• Password
• Location
• Age
• Ethnicity

But then, things diverge depending on whether you’re a sugar daddy or a sugar baby.

In short, here’s what the sign-up process looks like for sugar babies vs sugar daddies.

As you can see, this means that sugar daddies can have a profile up and running in a few minutes. Whereas sugar babies will have to invest more time and effort to craft an alluring profile.

Read: In-Depth Secret Benefits Profile Example Guide and Tips

While at first this may not seem fair, it is actually very well thought-out. Because sugar daddies need to invest the money to contact individual sugar babies, it only makes sense that sugar babies provide as much detail as possible in their profile.

It makes it both fair and convenient for both parties involved.

HOW’S THE SEARCH AND FILTER?

As soon as you create a profile, you’ll be able to see all the members available in your area.

As you can see, several of the profiles have a green “Verified” button. That simply means that the sugar baby (or sugar daddy) has recorded a short, 3-second video saying “Let me be your secret.”

These video verifications are one of the best features of Secret Benefits. As any online dater knows, pictures can lie. But videos show you as you are. Being able to click on a sugar baby’s profile and see for certain what she looks like is a huge plus for sugar daddies.

It’s also a free, easy way for sugar babies to get more attention and messages from potential sugar daddies. So if you’re a sugar baby, make sure you get verified.

On top of scrolling endlessly through profiles to find members you like, you can also fine-tune your search by using the search filters.

You can filter by:

• Distance
• Photos & Videos
• Ethnicity
• Age
• Body type
• Height
• Hair color
• Gender
• Smoking
• Drinking
• Piercings
• Tattoos

As you can see, the search filters are very extensive, especially when you consider that they are free for all members to use.

WHAT DO WE LOVE ABOUT SECRET BENEFITS?

Every experienced sugar baby knows that there are a bunch of “me too” sugar daddy sites out there – and they’re best avoided.

Secret Benefits isn’t one of them. In fact, it has unique features that appeal to both sugar babies and daddies, ensuring that both parties find their way to the platform.

Here are our favorite things about this website.

Real and Active Profiles

Secret Benefits is adamant about authenticity and screens for bots so you know that each profile on the site belongs to a real person.

Verified Users

Speaking of bots, you know how some sugar daddy sites populate their website with fake profiles to reel in sugar daddies? Secret Benefits goes the opposite route and allows sugar babies to verify themselves with pictures and a matching video – a very original idea that gives verified sugar babies instant credibility.

Unique Pricing for Sugar Daddies

Like most sugar daddy sites, sugar daddies do need to pay to use the site – but it’s a pretty great system. There’s no recurring billing. Instead, sugar daddies buy packs of tokens (say, 100 tokens for $59) and spend the tokens to message the sugar babies of their choice.

It’s a straight-forward system that allows you to pay only for what you use.

Screens out Fake POTS for Sugar Babies

Secret Benefit’s unique pricing system is good for sugar babies, too – and not only because it’s free for the babies.

It’s because it requires every sugar daddy to prove that he is willing to spend in order for a chance to court you. It is a very simple way to quickly screen out time-wasters and fake POTs that were never willing to spend on sugar.

Plenty of Search Options

One little detail that’s great about this site is that you can search for members based on whether they smoke, drink, or have tattoos and piercings. This may not seem like a huge deal to some, but it matters a great deal to others. So it’s a considerate feature.

Everyone is On the Same Page

There’s a lot to love about Secret Benefits but our favorite thing? That they are a very straight-forward sugar dating website.

This lack of euphemisms and minced words is important in the sugar world because you want to make sure that the platform you’re on is optimized to attract sugar daddies and babies who have a clear idea of the sugar arrangement and are actively seeking one.

After all, there is nothing worse than meeting a promising POT on a wealthy dating website only to have him start hemming and hawing over the idea of an allowance.

Secret Benefits precludes that sort of time-wasting awkwardness by making it clear from the get go that this platform is exclusively for sugar daddies and sugar babies. And we say that’s a great start.

It Streamlines the Search

But it doesn’t stop there. The easy signup process is impressive not only because it allows you to set up a profile in, say, 5 minutes or less – but because it requires you to do two things:

• Describe what you have to offer as a sugar daddy or sugar baby
• Describe the sugar relationship you’re looking for

Providing this space for both sugar babies and sugar daddies puts the emphasis on the fact that this site is for mutually beneficial arrangements. Plus, it makes it so much easier since you know every sugar daddy who contacts you already knows and is okay with what you’re looking for and you don’t have to ask every sugar daddy what he’s looking for.

Lots of awkward conversations avoided.

IS SECRET BENEFITS WORTH IT?

If you’ve been in the sugar world for awhile, you know better than to jump at every new sugar daddy site that pops up. After all, many of them start off with media fanfare and then turn out to be not worth your time. Which is why we tend to wait awhile to give a new site or app time to mature.

Well, it’s been nearly ten years now since Secret Benefits has entered the sugar world and we have to say, it’s grown into one of the best sugar dating websites out there.

So is it worth signing up for? Here’s our honest opinion…

SECRET BENEFITS FOR SUGAR DADDIES

Here’s the thing: Secret Benefits has unique features that make it extraordinarily beneficial for sugar daddies. How so? For starters, it’s completely free for sugar babies, which makes sure that there are plenty of attractive sugar babies to choose from.

To add to that, sugar daddies have the added assurance of photo and video verifications that prove each and every sugar baby profile is legitimate. On top of all that, sugar daddies don’t have to pay a recurring membership and can simply pay for the services he wants to use. This sort of flexibility is a first in the sugar world.

So Secret Benefits is definitely worth it for sugar daddies. But what about sugar babies?

SECRET BENEFITS FOR SUGAR BABIES

It’s good for sugar babes, too – in fact, the very features that appeal to sugar daddies are what make the site perfect for babies as well. Because Secret Benefits appeals to sugar daddies, there’s a lot of them on the site. There were hundreds – even thousands – of promising sugar daddies for the locations we checked out.

But our favorite thing about Secret Benefits is the sort of mentality it promotes. As mentioned, it emphasizes benefits from the get go…and it even integrates this idea into the pricing model. Here’s what we mean: While Secret Benefits is free for sugar babies, sugar daddies have to pay for various things, like gaining access to a sugar baby’s Secret Photos or to message a sugar baby.

This is great because it requires a sugar daddy to invest right from the beginning. And as a sugar baby, you get the assurance of knowing that the POT who messaged you has paid to get in contact with you – specifically with you.

Even better? This system makes the sugar daddy search a sheer pleasure since you don’t have to pay anything to message POTs first. That means you can send plenty of free messages and get conversations started with as many sugar daddies as you want. And any sugar daddies who contact you back – well, you know they’re interested enough to have invested specifically in you.

Overall, we’d say Secret Benefits’ unique features and ease of use makes it definitely worth signing up for – for both sugar daddies and babies. Plus, it only takes a minute or so – get started here!

FAQs

Got more questions about Secret Benefits? We answer the most popular ones here.

Is Secret Benefits Legit?

Absolutely. Secret Benefits has been operating for nearly ten years and is currently one of the most visited websites in the sugar dating space.

It’s also absolutely free to sign up, search for members, view member profiles, and if you’re a sugar baby – even message as many potential sugar daddies as you want.

The website is well thought-out and easy to use. So if you want to make sure that it is legit, you can always try it out yourself. It doesn’t have to cost a thing.

Is There a Secret Arrangements App?

Currently, there is no Secret Benefits app. Fortunately, the Secret Benefits website is extremely mobile-friendly and is very easy to navigate on your phone. So you can use it just as easily as you would an app.

How’s Secret Benefits UK?

If you hail from the United Kingdom, the stats above may give you pause. With 64% of the monthly visitors coming from the US and only a measly 13% coming from the UK, what sort of chance do you have? Will there be any sugar daters in your area?

Rest assured that there are plenty. While at first glance, Secret Benefits may look like a very US-centric website, keep in mind that the population of the United Kingdom, at 67 million, is a mere fraction of the population of the States, which is currently 332 million.

That goes a long way to explaining why it looks like the majority is from the US. When in fact, this is a great sugar dating website for people in the UK, Canada, and even Australia.

Is Secret Benefits a Scam?

For every dating website, there are people calling it a scam. That makes sense because not every dater will have success. And Secret Benefits, like any dating website, cannot guarantee success.

But is Secret Benefits a scam?

In no way. In fact, it’s hard to see how it could be a scam. The sign-up and profile creation is free. It’s also free to browse around and see all the other members in your area.

For sugar babies, it’s always free and never charges for anything. So it is definitely not a scam.

Even better, because men have to pay in order to message women, sugar daddy scammers are less likely to use this site to try to scam women. So Secret Benefits comes with the additional benefit of having a lack of scammers trying to trick sugar babies out of money.

As for sugar daddies? We’re going to be very honest. Secret Benefits is not one of the cheaper sugar dating websites. But it is a sugar dating website, which means that men do have to spend more money to get the honey, so to speak.

It is designed that way not to be scammy, but to weed out men who cannot or will not pay to be sugar daddies. By doing this, Secret Benefits is actually able to draw the best quality sugar daddies to the website and in turn, draw the highest quality sugar babies in as well.

Editor’s Note: This article was updated in February 2023.